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I’m Jennifer Simpson, a professional freelance graphic designer and artist offering a creative, innovative, and insightful approach to graphic design and fine art. Here you will find a portfolio of my work as well as tutorials, useful links and design tools.
What I offer and why you need it
Graphical elements must stand out and make an impression. There are countless advertisements and websites competing for attention and you need to stand out above them all. I make this happen.
Your needs and how I can help
A unique design demands attention. I’ll help you hook the attention you need. If you want a fresh, updated look or a competitive edge to your promotional material, I’ll help you look more sophisticated and smarter than your competition. |
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"Cat on Chair (Dexter)"
Sketchbook Pages, 2008
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Latest News & Great Tips...
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Winner of the Lake Country Chamber of Commerce Telephone Directory Cover Competition!
July 3, 2008
Earlier this year I entered a design competition to create the cover of the Lake Country Chamber of Commerce Telephone Directory. The theme was “life in Lake Country” and I chose a theme that honoured life, both past and present, in Lake Country. A little while after I submitted my entry and the contest closed, I received an announcement that my entry won the contest and that my design would become the cover of the 2008 directory.
I am honoured to win this competition and especially excited about winning my first design competition that I have entered since elementary school. Back in the day, my elementary school hosted a school-wide challenge to design the school mascot logo. My logo proposal won the majority of the students’ votes and to this day there are little Riverview Roadrunners tearing up a trail wherever they go, outrunning and outwitting their competitors, just like me!
To see a larger image of the final printed cover, click here.
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Sustainable Eco-friendly Graphic Design: it’s Easy Being Green
June 13, 2008
If you are trying to make your business green or greener, I can help you find eco-friendly design solutions. Learn more about how I’m incorporating sustainable eco-friendly design into my practice. Read more >>.
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New Corporate Identity Design for Scratchpad Creative Inc.
May 28, 2008
I just wrapped up a design and branding project for a great new company called Scratchpad Creative Inc. and the stationery system is literally hot off the printing press. I teamed up with Scratchpad and was asked to create their brand mark, corporate identity and stationery system, website design, ad designs, report and booklet covers, and even created their trade character (the “running ink” character) from conception to illustration. There are more related projects to come, all of course with beautiful designs to follow.
Scratchpad Creative’s aim is to increase business process productivity using technology. Their current slogan is, "Great Ideas Start Here" which suggests that their company - in addition to the scratchpad or sketchbook - is also where great ideas begin. Scratchpad’s website is in the finishing stages of its build and will be available soon.
To view more portfolio items, click here.
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New Tutorial: Live Trace in Illustrator CS2 - Turning a Bitmap Image into Vector Paths
April 16, 2008
Using live trace in Illustrator CS2, you can quickly convert a bitmap, jpg, gif, png, tif or psd image into vector paths. Live trace is helpful when converting an image, such as a scanned sketch or photograph, into vector paths.
To view the tutorial, click here.
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New Tutorial: Transparent Gradient in Illustrator
April 4, 2008
Looking for a transparent gradient in Illustrator similar to the one in Photoshop that goes from opaque solid at one end to transparent at the other end? Unfortunately, Illustrator doesn’t make it as easy as Photoshop to apply a transparent gradient but here’s an effective way to create one in Illustrator.
To view the tutorial, click here.
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Lorem Ipsum - Dummy Text
April 2 2008
How often have you designed a website or brochure mock-up for a client and because you didn’t have any text to fill the space to get an idea of what the end result will look like, you repeatedly typed, “Place text here. Place text here. Place text here…”. The problem is that this repeated text can be quite distracting and may even detract from your overall design. Here is a more appropriate way to fill that space: go to Lorem Ipsum and select how many words, sentences or paragraphs you need and it will generate dummy text for you to use. This dummy text looks more attractive and natural, and your client may even think you know Latin! How clever are you!.
Click here for more useful links and tools.
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